How to Succeed in Sales in 8 Easy Steps

Everything you need to know about what customers really want and what motivates them to make a purchase.

Those who work in the the sales department are there to help people and organisations make the right decisions when it comes to selecting the right product or service to meet their particular needs and desires. To be able to accomplish this challenging task most effectively, three particular sets of skills are required: interpersonal skills (intuition), professional competence (product and performance know-how) and sales competence (conducting closure-oriented negotiations). This book offers a tried and tested, highly successful eight-step structure which will prove invaluable in achieving sustained sales success in today’s world.

Heinz Feldmann, a sales coach and one of the founders of VBC, has dedicated his life and career to sales, thereby becoming a true professional. In 1976 he founded the Institute for Training Sales Consultants, VBC. Today VBC is the  market leader in German-speaking parts of Europe. Heinz Feldman lives and works in Vienna.