Effective Sales Strategies

Hans Peter Frei shows viable ways of developing and perfecting your own work strategies. This book demonstrates how you can really improve your results: by creating an individual work strategy, you can establish your own benchmarks in sales performance.

You can set your own limits, raising your targets in the sales arena with the help of an individually tailored work strategy. The efficacy of your sales performance, both immediate and long-term, depends more than anything else on your personal attitude to work. If working strategies are not geared to the individual, they have no prospect of success. A pattern of working practices broadly tailored across the work face has no chance of being effective: it has to be customized and in keeping with the needs of the individual.


Sales executive Hans Peter Frei had a career in international sales and marketing before setting up his own company in 1992. He specializes in winning new clients within the service industries, and is a member of Club 55, the society of European sales and marketing experts.