Boss-speak

Boss-speak brings together the best of two worlds: strategic management and rhetorical communication

The introduction presents directors and senior managers with access to the best brains and concepts of our time. It goes without saying that we are talking about the finest minds and top techniques in the fields of management and rhetoric. Excellence is the benchmark here. The essence of Boss-speak lies in the systematic interlinking of strategically positioned content with persuasive communication tools.

Boss-speak strategies. In the jungle of models, both conventional and cutting-edge, this new standard reference work advises how to differentiate between good ideas and bad ones, as well as how to distinguish between what is usable and what is useless in today’s strategy and communications arsenal. Boss-speak is founded on 16 strategic concepts, and this compass alone will give managers a real headstart.

Boss-speak tools. Only persuasive language makes for superior business leaders. To that end, Boss-speak draws on the full spectrum of verbal and visual communication techniques: it incorporates 10 tools, 100 illustrations, 200 photographs and 1,000 examples of success stories. Properly applied, the principles set out in Boss-speak will result in increased value and effectiveness – in the form of competitive edge and growth drivers that will set your business apart from the rest.


Beat Schaller, PhD, studied journalism and economics in Zurich, Mainz and Glenrothes, before going on to take his MBA in Lausanne. He has worked in the fields of communications, marketing and training for more than 20 years, and was a member of the Schwyz cantonal council in Switzerland for eight years. Since 1999, Beat Schaller has been CEO of Infel AG – Switzerland’s leading corporate publishing provider, with a team of around 50 specialists and head offices in Zurich and Bern (www.infel.ch).